/* PIA Labs v3 — authored service worlds, shared brand. */
.service-custom-hero{padding-bottom:66px;overflow:hidden}.service-custom-hero h1{font-size:clamp(43px,4.6vw,72px);line-height:1.075}.service-custom-hero .service-lead{font-size:18px;line-height:1.75;max-width:630px;margin-top:25px;color:var(--muted)}.service-custom-hero .button{margin-top:27px}.service-custom-hero:not(.dark) .breadcrumbs{color:var(--muted)}.service-custom-hero:not(.dark) .breadcrumbs [aria-current]{color:var(--ink)}.service-custom-hero:not(.dark) .breadcrumbs a:hover{color:var(--rust)}.service-custom-hero.dark .service-lead{color:#e1d8e6}.mascot-scene{margin:0;position:relative;min-width:0}.mascot-scene img{display:block;width:100%;height:auto;object-fit:contain;aspect-ratio:4/3}.v3-service .section{scroll-margin-top:155px}.v3-service .page-nav a{font-size:14px}.service-steps{list-style:none;padding:0;margin:0}.service-steps h3{font-size:26px}.service-steps p{font-size:16px;color:var(--muted);margin-top:12px}.service-steps li>span{font-size:14px;font-weight:750;color:var(--rust)}.tools-note{padding-top:27px;border-top:1px solid var(--line);margin-top:35px}.tools-note h3{font-size:22px}.tools-note p{margin-top:16px;color:var(--muted);font-size:15px;line-height:1.75}.dark .tools-note{border-color:var(--light-line)}.dark .tools-note p,.dark .service-steps p{color:#d9cddd}.dark .service-steps li>span{color:var(--lime)}.situations article{display:flex;gap:22px}.situations article>span{font-size:13px;line-height:1.8;font-weight:700;color:var(--rust)}.situations h3{font-size:27px}.situations p{margin-top:14px;color:var(--muted);font-size:16px}.readiness-v3{display:grid;grid-template-columns:1.15fr 1fr;gap:90px;align-items:start}.readiness-v3>div>p{margin-top:24px;color:var(--muted)}.readiness-v3 aside{padding:35px 40px;border-left:3px solid var(--coral);background:#eee8df}.readiness-v3 aside .eyebrow{display:block;font-size:12px}.readiness-v3 aside h3{font-size:30px}.readiness-v3 aside p{margin-top:19px;color:var(--muted)}.v3-service [data-scope-item] h3{font-size:28px}.v3-service [data-scope-item] p{font-size:16px;line-height:1.8;color:var(--muted);margin-top:15px}
/* 01 / GEO — a question-led search laboratory. */
.geo-hero{background:#f1eddf;padding-bottom:55px}.geo-title{display:grid;grid-template-columns:1.22fr .85fr;gap:40px;align-items:center;padding-top:15px}.geo-title h1{font-size:clamp(46px,4.8vw,73px)}.geo-investigator{align-self:end;padding:25px 0 20px;transform:rotate(-4deg)}.geo-search-lab{margin-top:50px;padding:32px 38px 28px;background:#fffdf8;border:1px solid #261c3a20;border-radius:15px}.lab-label{display:flex;justify-content:space-between;gap:25px;border-bottom:1px solid var(--line);padding-bottom:22px;margin-bottom:30px;font-size:12px;font-weight:750;letter-spacing:.07em}.lab-label>span:last-child{font-size:12px;letter-spacing:0;color:var(--muted)}.geo-search-lab .demo-geo{max-width:none;grid-template-columns:.8fr 1.2fr;gap:35px}.geo-search-lab .query{background:var(--ink);transform:none;border-radius:8px;padding:30px}.geo-search-lab .query p{font-size:23px}.geo-search-lab .answer{box-shadow:none;border:1px solid var(--line);padding:30px}.geo-search-lab .answer h3{font-size:31px}.geo-search-lab .demo-points{justify-content:flex-start;gap:40px;margin-top:28px}.geo-search-lab .demo-disclosure{margin-top:22px!important}.geo-investigation{display:grid;grid-template-columns:120px 1fr;gap:45px}.vertical-label{writing-mode:vertical-rl;text-orientation:mixed;font-size:12px;letter-spacing:.16em;font-weight:750;color:var(--rust);border-left:1px solid var(--line);padding-left:25px;align-self:stretch}.geo-investigation>div:last-child{display:grid;grid-template-columns:1fr 1.05fr;gap:70px}.geo-investigation h2{font-size:49px}.geo-findings article{padding:23px 0;border-bottom:1px solid var(--line)}.geo-findings article:first-child{padding-top:0}.geo-findings h3{font-size:25px}.geo-sources{background:var(--ink);color:var(--cream)}.geo-sources em{color:var(--lime)}.source-heading{display:grid;grid-template-columns:1.1fr .8fr;gap:0 100px;align-items:end}.source-heading .eyebrow{grid-column:1/-1}.source-heading>p{color:#d9cddd;max-width:420px}.source-library{display:grid;grid-template-columns:repeat(4,1fr);gap:0;margin-top:48px;border:1px solid var(--light-line);border-radius:10px;overflow:hidden}.source-library article{padding:30px 27px;border-left:1px solid var(--light-line)}.source-library article:first-child{border-left:0;background:#332342}.source-library .item-index{font-size:14px;color:var(--lime);display:block;margin-bottom:50px}.source-library article h3{font-size:25px!important;line-height:1.18}.source-library article p{font-size:15px!important;color:#d9cddd!important}.geo-method{display:grid;grid-template-columns:.75fr 1.25fr;gap:80px}.geo-steps{display:grid;grid-template-columns:1fr 1fr;gap:35px 45px}.geo-steps li{display:flex;gap:20px;border-top:1px solid var(--line);padding-top:23px}.geo-steps h3{font-size:25px}.geo-readiness{border-top:1px solid var(--line)}
/* 02 / WhatsApp — dialogue, context, human handoff. */
.chat-hero{padding-bottom:15px}.chat-headline{display:grid;grid-template-columns:1.15fr .85fr;gap:65px;align-items:center}.chat-headline h1{font-size:clamp(47px,4.9vw,74px)}.chat-mascot-caption .mascot-scene{max-width:525px;margin:auto}.chat-mascot-caption>p{text-align:right;font-size:14px;line-height:1.6;color:var(--lime);margin-top:-12px;margin-right:30px;padding-bottom:30px}.chat-stage{background:var(--ink);color:var(--cream);padding:45px 0 70px}.chat-stage-heading{display:flex;justify-content:space-between;gap:60px;align-items:end;margin-bottom:33px}.chat-stage h2{font-size:39px}.chat-stage em{color:var(--lime)}.chat-stage-heading>p{max-width:400px;font-size:16px;color:#d9cddd}.chat-stage .demo-chat{max-width:none;gap:0;border-radius:15px;background:#e8ebdd;overflow:hidden;align-items:stretch}.chat-stage .chat-window{max-width:650px;border-radius:0;box-shadow:none;border:0}.chat-stage .chat-title{background:#382747}.chat-stage .chat-window .bubble{color:var(--ink);font-size:16px}.chat-stage .handoff{background:var(--lime);color:var(--ink);padding:45px 45px}.chat-stage .handoff h3{font-size:44px}.chat-stage .handoff>p{color:#5d5e43}.chat-stage .handoff dl>div{border-color:#261c3a30}.chat-stage .handoff dt{color:#5d5e43}.chat-stage .demo-disclosure{color:#c9b9d3}.conversation-design{display:grid;grid-template-columns:.9fr 1.1fr;gap:80px}.conversation-title>p:not(.eyebrow){color:var(--muted);max-width:440px;margin-top:25px}.conversation-title .mascot-scene{max-width:390px;margin-top:38px}.conversation-script{display:flex;flex-direction:column;gap:26px;padding-top:20px}.conversation-scope-item{padding:29px 31px;background:#e5ebd1;border-radius:16px 16px 16px 0;width:90%;align-self:start}.conversation-scope-item:nth-child(even){align-self:end;border-radius:16px 16px 0 16px;background:#eee5de}.speaker-tag{display:block;font-size:12px;letter-spacing:.08em;font-weight:750;color:var(--rust);margin-bottom:20px}.conversation-scope-item h3{font-size:27px!important}.conversation-scope-item p{color:#64596d!important}.chat-frictions{background:var(--peach)}.chat-frictions h2{font-size:49px}.chat-signals{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;margin-top:40px}.chat-signals article{border-top:1px solid var(--line);padding-top:23px;display:block}.chat-signals article>span{margin-bottom:25px;display:block}.handoff-process{display:grid;grid-template-columns:1fr 1.2fr;gap:100px}.handoff-steps li{display:flex;gap:25px;position:relative;padding:0 0 35px 0}.handoff-steps li>span{background:var(--ink);color:var(--lime);border-radius:50%;width:43px;height:43px;display:grid;place-items:center;flex-shrink:0;position:relative;z-index:1}.handoff-steps li:not(:last-child):before{content:'';position:absolute;left:21px;top:40px;bottom:0;width:1px;background:var(--line)}.handoff-steps h3{padding-top:6px}.handoff-steps li:last-child{padding-bottom:0}.chat-readiness aside{background:#e5ebd1;border-color:var(--ink)}
/* 03 / CRM — the operation as a continuous blueprint. */
.crm-hero{padding-bottom:55px}.crm-heading{display:grid;grid-template-columns:1.1fr .9fr;gap:60px;align-items:center}.crm-heading h1{font-size:clamp(43px,4.7vw,72px)}.crm-connectors{padding:25px 0}.crm-control-room{margin-top:45px}.crm-control-room .demo-crm{background:#f5f3ed;color:var(--ink);padding:30px}.crm-control-room .demo-crm p{color:var(--muted)}.crm-control-room .demo-disclosure{color:#cbbbd3}.crm-control-room .pipeline{gap:26px}.crm-control-room .pipeline h3{font-size:26px}.crm-control-room .pipeline article{padding:28px;min-height:225px}.crm-blueprint{display:grid;grid-template-columns:1fr 1.2fr;gap:95px}.crm-blueprint aside{position:sticky;top:175px;align-self:start}.crm-blueprint aside>p{color:var(--muted);margin-top:25px;max-width:450px}.blueprint-key{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-top:35px;max-width:370px}.blueprint-key span{font-size:13px;padding:10px 15px;background:#e8edcf;border-radius:4px}.crm-rules{border-left:2px solid var(--ink);padding-left:35px}.crm-rules>article{padding-bottom:35px;position:relative;display:flex;gap:25px}.crm-rules>article:last-child{padding-bottom:0}.crm-rules>article:before{content:'';width:12px;height:12px;border-radius:50%;background:var(--lime);border:2px solid var(--ink);position:absolute;left:-42px;top:9px}.crm-rules .item-index{font-size:13px;font-weight:750;color:var(--rust);line-height:2}.crm-rules h3{font-size:29px!important}.crm-frictions{background:#e8e3d9}.crm-gaps{display:grid;grid-template-columns:1fr 1fr 1fr;gap:45px}.crm-gaps article{display:block}.crm-gaps article>span{display:block;font-size:42px;line-height:1.2;letter-spacing:-.05em;font-weight:500;border-bottom:1px solid var(--line);padding-bottom:17px;margin-bottom:24px}.crm-implementation .section-heading{max-width:900px}.crm-lanes{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border:1px solid var(--line);border-radius:8px;overflow:hidden}.crm-lanes li{padding:30px 25px;border-left:1px solid var(--line);background:#fffaf3}.crm-lanes li:first-child{border-left:0;background:var(--lime)}.crm-lanes li>span{display:block;margin-bottom:37px;color:var(--ink)}.crm-lanes h3{font-size:26px}.crm-implementation .tools-note{display:grid;grid-template-columns:1fr 2fr;gap:60px}.crm-implementation .tools-note p{margin:0}.crm-readiness{border-top:1px solid var(--line)}
/* 04 / Web — a responsive design showcase, then architectural chapters. */
.web-hero{background:#f1ece5;padding-bottom:45px}.web-title{text-align:center;max-width:1050px;margin:15px auto 0}.web-title h1{font-size:clamp(47px,5.6vw,84px)}.web-title .service-lead{margin:28px auto 0;max-width:740px}.web-showcase{position:relative;margin-top:50px;padding:0 120px 130px 0}.web-canvas{max-width:1130px}.web-canvas .browser-frame{box-shadow:0 22px 45px #261c3a15;border-radius:16px}.web-canvas .browser-frame img{aspect-ratio:1.78;object-fit:cover}.web-canvas .demo-points{justify-content:flex-start;margin-top:25px;gap:40px}.web-designers{position:absolute;bottom:0;right:-12px;width:42%;max-width:580px;padding:10px;background:linear-gradient(0deg,#f1ece5 0%,#f1ece500 25%)}.showcase-note{position:absolute;bottom:45px;left:0;font-size:12px;font-weight:750;letter-spacing:.15em;color:var(--muted)}.web-hero>.wrap>.demo-disclosure{margin-top:0!important}.web-build{background:#fffaf3}.web-build h2{font-size:60px}.web-chapters{margin-top:50px}.web-chapter{display:grid;grid-template-columns:95px 1.3fr .85fr;gap:40px;padding:40px 0;border-top:1px solid var(--line);align-items:start}.web-chapter-number{font-size:56px;line-height:1.2;color:var(--rust);font-weight:500;letter-spacing:-.06em}.web-chapter h3{font-size:33px!important}.web-chapter>aside{border-left:2px solid var(--coral);padding:5px 0 5px 25px}.web-chapter aside strong{font-size:23px;line-height:1.35;display:block;letter-spacing:-.03em;max-width:290px}.web-chapter aside span{font-size:13px;line-height:1.7;color:var(--muted);display:block;margin-top:17px}.web-chapter:nth-child(even){grid-template-columns:95px .85fr 1.3fr}.web-chapter:nth-child(even)>div:nth-child(2){grid-column:3;grid-row:1}.web-chapter:nth-child(even)>aside{grid-column:2;grid-row:1}.web-format{display:grid;grid-template-columns:.9fr 1.1fr;gap:85px;align-items:start}.web-format>div>p{color:var(--muted);margin-top:25px;max-width:430px}.web-decisions article{padding-block:24px;border-top:1px solid var(--line)}.web-decisions h3{font-size:27px}.web-production>.wrap{display:grid;grid-template-columns:1fr 1.6fr;gap:35px 75px}.web-production-head{grid-row:1/3}.web-production .tools-note{margin-top:0}.web-milestones{display:grid;grid-template-columns:1fr 1fr;gap:35px}.web-milestones li{border:1px solid var(--light-line);padding:26px;border-radius:8px}.web-milestones li>span{display:block;margin-bottom:28px}.web-milestones h3{font-size:27px}.web-readiness aside{border-color:var(--ink);background:var(--peach)}
/* 05 / Content — an editorial cover and a magazine of connected formats. */
.content-hero{background:var(--peach);padding-bottom:0}.content-cover{display:grid;grid-template-columns:1fr 1fr;gap:40px;position:relative;padding:15px 0 155px;align-items:start}.content-masthead{position:relative;z-index:2;padding-bottom:30px}.content-masthead h1{font-size:clamp(54px,5.8vw,87px);line-height:1.02;letter-spacing:-.065em}.content-masthead .service-lead{max-width:530px}.cover-art{margin-top:40px;border:9px solid #fff9ed;transform:rotate(4deg);box-shadow:0 15px 30px #261c3a15}.cover-art img{width:100%;aspect-ratio:.85;object-fit:cover;object-position:80% center}.cover-art>span{display:block;background:#fff9ed;font-size:12px;font-weight:750;padding:13px 15px;letter-spacing:.07em}.content-art-team{position:absolute;left:8%;bottom:-20px;width:41%;max-width:590px;z-index:3;pointer-events:none}.content-spread{padding-top:80px;background:#f4eee4}.spread-title{display:flex;gap:40px;align-items:center;margin-bottom:40px}.spread-title .big-index{font-size:88px}.spread-title h2{font-size:51px}.content-spread .content-board{grid-template-columns:1.4fr .8fr}.content-spread .content-board img{min-height:510px}.content-spread .editor-note{background:var(--ink)}.content-editorial{display:grid;grid-template-columns:.85fr 1.3fr;gap:90px}.editorial-sidebar{position:sticky;top:180px;align-self:start}.editorial-sidebar h2{font-size:50px}.editorial-sidebar>p:not(.eyebrow){color:var(--muted);max-width:350px;margin-top:25px}.editorial-folios{display:grid;grid-template-columns:1fr 1fr;gap:28px}.editorial-folios article{padding:28px;background:#eee8df;border-top:5px solid var(--ink)}.editorial-folios article:nth-child(2){margin-top:55px;background:var(--peach);border-color:var(--rust)}.editorial-folios article:nth-child(3){margin-top:-30px;background:#e5ebd1;border-color:#789025}.editorial-folios article:nth-child(4){margin-top:25px}.folio-label{font-size:12px;font-weight:750;letter-spacing:.08em;line-height:1.6;display:block;margin-bottom:30px}.editorial-folios article h3{font-size:26px!important}.editorial-folios article p{font-size:15px!important}.content-production>.wrap{display:grid;grid-template-columns:.9fr 1.15fr;gap:35px 100px}.content-production>.wrap>div{grid-row:1/3}.content-running-order li{display:grid;grid-template-columns:52px 1fr;gap:20px;padding:24px 0;border-top:1px solid var(--light-line)}.content-running-order li:first-child{padding-top:0;border:0}.content-running-order li>span{font-size:37px;letter-spacing:-.05em;line-height:1.3;font-weight:500}.content-running-order h3{font-size:29px}.content-production .tools-note{margin:0}.content-focus{display:grid;grid-template-columns:.8fr 1.2fr;gap:90px}.editorial-questions article{padding:27px 0;border-bottom:1px solid var(--line)}.editorial-questions article:first-child{padding-top:0}.content-readiness aside{background:var(--peach);border-color:var(--rust)}
/* 06 / Analytics — the dashboard is the stage, the characters are analysts. */
.data-hero{background:#21172f;padding-bottom:45px}.data-heading{display:grid;grid-template-columns:1.3fr .75fr;gap:50px;align-items:center}.data-heading h1{font-size:clamp(45px,5.2vw,78px)}.data-heading .service-lead{max-width:670px}.data-analysts{align-self:end;margin-top:20px;margin-bottom:-38px;z-index:2}.data-showcase{position:relative;margin-top:32px}.data-board-label{display:flex;justify-content:space-between;gap:30px;background:var(--lime);color:var(--ink);padding:17px 27px;border-radius:10px 10px 0 0;font-size:12px;letter-spacing:.05em}.data-board-label span{font-size:12px;letter-spacing:0}.data-showcase .demo-dashboard{color:var(--ink);padding:32px 38px;border-radius:0 0 10px 10px;border:0}.data-showcase .demo-dashboard p{color:var(--muted)}.data-showcase .demo-toolbar{display:none}.data-showcase .metrics{padding-top:0}.data-showcase .metrics strong{font-size:64px}.data-showcase .chart-columns{grid-template-columns:1.25fr 1fr}.data-showcase .data-question{background:#eee8df}.data-showcase .demo-disclosure{color:#cbbbd3}.data-questions{display:grid;grid-template-columns:.8fr 1.2fr;gap:85px}.data-notes{display:grid;gap:22px}.data-notes article{border-left:3px solid var(--coral);padding:8px 0 12px 25px}.data-notes h3{font-size:26px}.data-foundation{background:#e3e8d0}.data-foundation-heading{display:flex;justify-content:space-between;gap:80px;align-items:end;margin-bottom:45px}.data-foundation-heading>p{max-width:400px}.data-dictionary{margin:0;border-top:2px solid var(--ink)}.data-dictionary>div{display:grid;grid-template-columns:.9fr 1.4fr;gap:70px;padding:30px 0;border-bottom:1px solid #261c3a40;align-items:start}.data-dictionary dt{display:flex;gap:25px;font-size:27px;font-weight:700;line-height:1.2;letter-spacing:-.04em}.data-dictionary dt>span{font-size:13px;letter-spacing:0;color:#596729;padding-top:6px}.data-dictionary dd{margin:0;font-size:16px;line-height:1.8;color:#575b48}.analyst-workbook{display:grid;grid-template-columns:1fr 1.2fr;gap:80px}.analyst-title .mascot-scene{max-width:400px;margin-top:40px}.analyst-steps li{padding:25px 0;display:grid;grid-template-columns:40px 1fr;gap:24px;border-top:1px solid var(--line)}.analyst-steps li>span{font-size:29px;letter-spacing:-.05em;line-height:1.5;font-weight:500}.analyst-steps li:first-child{padding-top:0;border-top:0}.analyst-steps h3{font-size:29px}.data-readiness aside{background:#e3e8d0;border-color:#8c9f42}
/* 07 / Consulting — a workshop workbook with a lesson sequence and modules. */
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/* 08 / Hosting — an infrastructure cutaway and care runbook. */
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/* Process: four distinct mascot scenes, alternating editorial stories. */
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/* Mobile deliberately preserves each service's native visual language. */
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